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Esportes e Lazer / 10/03/2021

What to expect eSports in 2021?

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What to expect eSports in 2021?


The pandemic favored eSports by spurring its growth, an escalating trend that continues in 2021 in an extraordinary way. Newzoo experts guarantee that profits e-sports will increase, as will the number of spectators and participation in world tournaments.

The consultant estimates that it could earn up to 189.3 billion dollars in 2021 if the curve continues in an upward trend. The appearance of COVID-19 changed consumption habits and reinforced the use of video games as part of the entertainment culture of users, even the most demanding users combine the taste of betting at bookmakers like Betway e-sports, the brand internationally recognized betting

The same is true for eSports developed for mobile devices, the trend is increasing especially in China, Southeast Asia and Latin America, leaving computers behind as a tool for playing online. In addition to this exponential growth in the global eSports industry, what more can you expect eSports in 2021?

Market diversification

The eSports ecosystem is quite large and further diversification is expected in 2021. eSports teams will not be limited to simply participating in tournaments, as is often the case in traditional sports.

The teams will try to position themselves in the market as a brand that will require the creation of content of interest to satisfy the tastes and expectations of followers and sponsors.

Sponsoring brands such as Betway will be able to purchase new products and services as there is greater brand exposure and exposure, this will open up a range of business opportunities for influencers.

Tighter integration with traditional sports

In 2020, traditional sports became significantly closer to e-sports as an integration measure to face the consequences of the pandemic and social confinement.

This partnership will be deepened in 2021 as a cohesive business strategy, in order to take advantage of the sustained economic growth of e-sports.

Greater breadth of content on broadcast platforms

Broadcast platforms like Twitch are revamped with more varied content, not just games. These online channels will offer concerts, live programming and events of worldwide importance to increase the number of young users who invest time on the Internet.

Highest number of users

ESports will have an audience of 2,800 million players deployed globally, according to experts. This demand for players is expected to contribute to the growth of the global market and the development of potential markets, taking advantage of the progress in infrastructure and the economy of Asian countries and North Africa.

Less toxic video games

Developers will invest efforts to promote positive aspects and decrease toxicity. Video games aim to promote inclusion, gender equality and the diversity of players and viewers. Trade giants like Sony, Microsoft and Nintendo establish alliances to minimize toxic messages.

The cloud gaming market grows

The number of users in the Cloud Gaming market is expected to increase this year. Consortia Amazon, Google, Microsoft and Tencent have taken a big step in offering this service in 2020.

There are currently cloud gaming applications compatible with Apple's iOS system. The scenario is set up with everything necessary for this year's cloud games to produce around one billion dollars.

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